A talent first global production company specialising in brand advertising in all forms across all media platforms, from social media content and TV commercials to long form entertainment.

Our heritage in traditional advertising gives us the understanding of brand language and priorities, while 42 has the talent and production expertise to create authentic and engaging long form entertainment.

OB42 is part of a group of companies that form a unique talent ecosystem that provides our directors with the opportunity to be nurtured in every medium of film making from music videos to feature films.

Alongside our directing talent, we also represent photographers through our sister agency, Probation. Together, we form a dynamic team equipped to handle a wide range of creative projects, including advertising, branded entertainment, print and music video content with offices in London and LA.