An award-winning commercial director, acclaimed mechanical sculptor, and inventor. With a passion for real-life builds, practical in-camera shoots, and constructing worlds, Bob is behind inspired projects for Stella Artois, Apple, Samsung, and Ford. His Volvo campaign “Highway Robbery,” which turned cars’ wasted energy into electric power, won three Cannes Lions. Additionally, Bob’s inventive approach and distinctive perception have made him ideal for the experiential sphere, helming events for Xbox, Wendy’s, IBM, and IKEA, to name a few.
Bob started his career as an engineer in Canada before ending up in New York with a Masters in Fine Arts from NYU. He went on to work in stop motion animation at MTV’s Celebrity Death Match before he began directing experimental and music videos. His interest in filmmaking was born out of his desire to document his artistic projects in a compelling, inspiring, and entertaining way.
Things came full circle when Bob took home an MTV Music Awards Moonman for directing the music video for OKGO’s “The Writing’s On the Wall.” His unique way of thinking has also landed him a world record and a Webby for “The World’s Slowest Rube Goldberg” and he also had his own show ThingamaBob on the History Channel.
Visceral, fun, and authentic, Bob is happiest when he’s sorting the mechanics of a concept and finding elegant, effective solutions.